10 facts about Americans and Facebook | Pew Research Center When looking at the top 8 social platforms by monthly active users, YouTube, LinkedIn, Twitter, and TikTok index higher in male users. Step 1. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. 20 Essential TikTok Statistics You Need to Know in 2023 As of April 2021, it was thethird most downloaded appoverall. There you have it for my rise of social media statistics roundup. The most shocking is the rise of TikTok. Global Digital & Social Media Stats. As you can see from the data above, social network usage is different for men and women globally when examining location. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. endobj Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. All reports and blog posts related to social media. And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. 51% use social to kill time. Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. Your email address will not be published. This is nearly 54% of the total global population. Social Media Statistics for 2021: Demographics, Platform Usage, and More Children under 10 are using social media, poll finds | CNN It is consistently one of the 10 most popular websites ranked by Similarweb and formerly Alexa; as of 2023, Wikipedia . Are you interested in testing our business solutions? 4 0 obj Social media use can lead to low quality sleep and harm mental health. All The Social Media Stats You Need To Know In 2021 United Arab Emirates (UAE) Social Media Statistics 2023 | GMI The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. Women outpace men here 15 to 10. Home internet and social media usage - Office for National Statistics Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . << Well, the function itself is kinda look alike with WhatsApp. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. We are happy to help. Social media advertising CTRsfrom 2020 range from 0.22% for both Instagram and LinkedIn to 0.86% for Twitter and 1.11% for Facebook. Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. Its actually YouTube, with 81% of the world using the site to some extent. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). It would be fascinating to break down the hours spent on each social media site so we could get a better idea of where people from each nation spend there time. Statista assumes no Youre welcome, Andrea. 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? 43% use social to get breaking news. A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. stream According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media.
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